What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are short text codes added to URLs that help you track the performance of marketing campaigns. When a user clicks a link with UTM parameters, tools like Google Analytics or gometrify Analytics capture that data to show you exactly where your traffic is coming from.
Why use gometrify instead?
While standard UTMs are great, they make your URLs incredibly long and ugly. gometrify allows you to hide those massive UTM parameters behind a clean, branded short link (e.g., gometrify.com/spring-sale) while still tracking all the data.