How to calculate ROAS?
Return on Ad Spend (ROAS) is calculated by dividing your Total Campaign Revenue by your Total Campaign Cost. For example, if you spend $1,000 on Facebook Ads and generate $4,000 in sales, your ROAS is 4.0x.
How to track ROAS automatically?
Manually calculating ROAS in spreadsheets is tedious. Using an attribution platform like gometrify, you can automatically track which specific ad clicks led to which purchases, giving you a real-time ROAS dashboard without doing any math.