Deep Link Preview Auditor
Test and optimize how your URLs appear across Slack, LinkedIn, Discord, iMessage, Google Search, and X/Twitter.
What is a Social Link Preview?
When you share a link on platforms like Twitter (X), LinkedIn, Facebook, Slack, or iMessage, the platform automatically generates a visual "card" that includes an image, title, and description. This is known as a Social Link Preview. The data for this preview is pulled from hidden meta tags in your website's HTML, most commonly Open Graph (OG) tags and Twitter Cards.
Why are Open Graph tags so important?
Links with optimized, high-quality preview images and compelling titles receive up to 150% more clicks than plain text links. If your website is missing Open Graph tags, social platforms will guess what to display—often grabbing a random logo, cropping an image poorly, or pulling an irrelevant paragraph of text. By strictly controlling your og:title, og:description, and og:image, you control your brand's first impression across the entire internet.
How to track clicks from your social previews
Optimizing how your link looks is crucial, but knowing exactly who clicks it is even better. By shortening your optimized URLs with gometrify, you can track the exact device, browser, geographic location, and platform of every person who clicks your beautiful social cards.