What is CPM?
CPM stands for Cost Per Mille (Latin for thousand). It represents how much you pay for 1,000 ad impressions. CPM is especially important for brand awareness campaigns where you care about reach, not just clicks.
Average CPM by platform (2024)
Facebook/Instagram: $5–$14 CPM. Google Display Network: $2–$5. YouTube: $4–$10. LinkedIn: $30–$70 (but higher quality leads). TikTok: $3–$8.