What is CPC (Cost Per Click)?
CPC is the amount you pay each time someone clicks on your advertisement. It is calculated by dividing your total ad spend by the number of clicks received. A lower CPC generally means your ads are more efficient.
What is a good CPC?
A "good" CPC varies wildly by industry. Legal and finance keywords can cost $50+ per click on Google Ads, while e-commerce keywords average $0.50–$2.00. The key metric is not just CPC in isolation, but your CPC relative to the conversion rate and average order value.
How to lower your CPC
Improve your Quality Score (Google Ads), refine your audience targeting, use negative keywords, and write better ad copy. Using tracked short links from gometrify can also help you identify which specific ads are getting clicks so you can double down on the best performers.