Marketing Budget Allocator

Distribute your ad budget across Meta, Google, and TikTok based on industry best practices.

Campaign Details

Recommended Allocation

Meta Ads

40% of budget

$4,000

Google Search

20% of budget

$2,000

Google PMax

30% of budget

$3,000

TikTok

10% of budget

$1,000

Projected Conversions

200

Track Cross-Channel Performance

Use gometrify short links across all these channels to see which one actually hits your $50 CPA target.

Start tracking attribution

How to Allocate Your Marketing Budget

Deciding how to split your advertising spend across Meta (Facebook/Instagram), Google, and TikTok is one of the most critical decisions for any growth marketer. Our free budget allocation calculator uses industry benchmarks to help you distribute your ad dollars effectively based on your specific business model and primary goals (such as conversions, brand awareness, or retargeting).

Why different industries need different strategies

  • E-commerce & DTC: Highly visual products perform best on Meta Ads and TikTok for top-of-funnel discovery, while Google Performance Max (PMax) acts as a powerful conversion engine at the bottom of the funnel.
  • B2B SaaS: High-ticket software requires a high-intent approach. Google Search captures users actively looking for solutions, while LinkedIn Ads target specific job titles and decision-makers.
  • Local Business & Lead Gen: Google Search is paramount here. When someone needs a local service, they search for it directly. Meta Ads are used supplementally to build local awareness and retarget website visitors.

The Importance of Cross-Channel Attribution

Allocating your budget is only the first step. To ensure you are actually hitting your Target CPA (Cost Per Acquisition), you must track the performance of every link you share. By using a robust link management tool like gometrify, you can append UTM parameters to your short links and gain deep insights into which channel, device, and geographic location is actually driving your conversions.