Break-Even ROAS Calculator

Find the exact Return on Ad Spend you need to avoid losing money on Facebook and Google Ads.

Unit Economics

Product Selling Price ($)

Cost of Goods Sold (COGS) ($)

Shipping & Packaging ($)

Payment Processing Fee (%)

Target Benchmark

Minimum Break-Even ROAS

1.75x

Or 175% return on ad spend

Gross Margin ($)

$57.10

Margin (%)

57.1%

Track Actual Campaign ROAS

Use gometrify short links to verify whether your Facebook and Google ad sets exceed your 1.75x break-even target.

Start tracking attribution

What is Break-Even ROAS?

Break-Even Return on Ad Spend (ROAS) is the exact multiplier you need to hit on your advertising campaigns to cover the cost of the product, shipping, processing fees, and the advertising spend itself. If your actual ROAS is above your break-even point, you are making a profit. If it is below, you are losing money on every sale.

How to Calculate Break-Even ROAS

The formula for Break-Even ROAS is incredibly simple, provided you know your exact profit margins.

Break-Even ROAS = 1 / Profit Margin %

For example, if you sell a product for $100, and it costs you $40 to source, ship, and process payments, your profit margin is $60 (or 60%). Using the formula: 1 / 0.60 = 1.67x. You must make $1.67 in revenue for every $1.00 you spend on ads just to break even.

Why Tracking Your Real ROAS Matters

Ad platforms like Facebook and Google frequently over-report their own conversions to make their algorithms look better. This makes it dangerously easy to think you are hitting your 1.67x break-even target when you are actually losing money. By using an independent tracking tool like gometrify, you can use short links to accurately trace your clicks and see the true, unfiltered ROAS of your campaigns.